If you want to make your blog a profitable business, then this article is for you! We identified top 10 common bloggers’ mistakes and also found a solution for each of them.
Mistake 1: You think of ideas in a vacuum.
When you start blogging, ideas will come to you at random times – in the shower, on a run, while on the phone with your mom. While the ideas may come at random moments, the ideas themselves should never be random. Just because it’s a good idea, in general, doesn’t mean it’s a good idea for your company.
Solution: Your blog posts should all serve larger company goals.
The reason you’re blogging is to grow your business, so all of your blog post ideas should help serve those growth goals. They should have natural tie-ins to issues in your industry and address specific questions and concerns your prospects have.
Mistake 2: Your writing is too tense.
Writing a blog post is much different than writing any other type of paper. What is the problem? The style of your writing is not appropriate for your target audience, simply the blog posts are not written in the way people enjoy reading.
Solution: Write like you talk.
It’s okay to be more conversational in your writing. The more approachable your writing is, the more people will enjoy reading it. People want to feel like they’re doing business with real people, not robots.
So loosen up your writing. Throw in contractions. Get rid of the jargon. Make a pun or two. That’s how real people talk – and that’s what real people like to read.
Mistake 3: Your topics are too broad.
When people start blogging, they generally want to write on really big topics.
But in reality, this idea fails because topics like these are far too broad. Because there are so many details and nuances in these topics, it’s really hard to do a good job answering them. Plus, more specific topics tend to attract smaller, more targeted audiences, which tend to be higher quality and more likely to convert into leads and customers.
So, to get the most short-term and long-term benefits of blogging, you’ll need to get way more specific.
Solution: Create very specific working titles.
Choose the angle that will easily demonstrate that you know what you’re writing about. Dealing with the specific material will prove that you are a specialist, will attract attention and will increase your audience number.
Mistake 4: You don’t use data as evidence.
Arguments and claims are much more compelling when rooted in data and research. Data-driven content catches people’s attention in a way that fluffy arguments do not.
Solution: Use data and research to back up the claims you make in your posts.
In any good story, you’ll offer the main argument, establish proof, and then end with a takeaway for the audience. You can use data in blog posts to introduce your main argument and show why it’s relevant to your readers, or as proof of it throughout the body of the post.
Mistake 5: You think you’re done once the writing’s done.
Most people make the mistake of not editing their writing.
Solution: Take 30 minutes to edit your piece.
Everyone needs to edit their writing – even the most experienced writers. Most times, our first drafts aren’t all that great. So take the time you need to shape up your post. Fix typos, run-on sentences, and accidental “its/it’s” mistakes. Make sure your story flows just as well as it did in your outline.
Mistake 6: You don’t blog consistently.
By now, you’ve probably heard that the more often you blog, the more traffic you’ll get to your website – and the more subscribers and leads you’ll generate from your posts. But as important as a volume is, it’s actually more important that you’re blogging consistently when you’re just getting started. If you publish five posts in one week and then only one or two in the next few weeks, it’ll be hard to form a consistent habit. And inconsistency could really confuse your subscribers.
Instead, it’s the companies that make a commitment to regularly publishing quality content to their blogs that tend to reap the biggest rewards in terms of website traffic and leads – and those results continue to pay out over time.
To help establish consistency, you’ll need a more concrete planning strategy.
Solution: Use an editorial calendar.
Use it to get into the habit of planning your blog post topics ahead of time, publishing consistently, and even scheduling posts in advance if you’re finding yourself having a particularly productive week.
Mistake 7: You concentrate your analytics on immediate traffic.
Both beginner bloggers and advanced bloggers are guilty of this blogging mistake. If you concentrate your analysis on immediate traffic (traffic from email subscribers, RSS feeds, and social shares), then it’s going to be hard to prove the enduring value of your blog. After all, the half-life for those sources is very brief – usually a day or two.
When marketers who are just starting their business blogs see that their blog posts aren’t generating any new traffic after a few days, many of them get frustrated.
Solution: Focus on the cumulative potential of organic traffic.
Instead of focusing on the sudden decay of short-term traffic, focus instead on the cumulative potential of organic traffic. Over time, given enough time, the traffic from day three and beyond of a single blog post will eclipse that big spike on days one and two thanks to being found on search engine results pages through organic search. You just have to give it a while.
Mistake 8: You downplay the importance of communication.
Some of the bloggers tend to think that their blog post is the only way to speak out. Well, yes certainly it is, but the thing is that people read blogs not only to hear somebody. They want to be heard as well. That’s why they want a communication.
Solution: Don’t be afraid to get involved in the dialogue.
The comments that your followers leave can be used in two ways: firstly, to create a bond and secondly, draw out ideas for future blog posts.
Mistake 9: Your Business Blog is a Visual Nightmare.
Your blog has no images, is disorganized, and downright ugly.
Solution: Have at least one compelling and relevant image in each post.
Don’t forget that your goal is to add strategic images that help your readers and enhance your content. Online content without an image or video for further engagement and context is uncompelling and unattractive. Add visuals to accompany your content.
Mistake 10: Your blog is too complicated.
Web design is one of the most important factors in creating a blog that is user-friendly and visually appealing. When the blog post you create is broad in topic, lacks the visuals and way too difficult to understand – don’t expect it to attract millions of visitors.
Solution: Keep your blog organized and easy to navigate.
If your blog is just a never-ending page of posts this is far from user-friendly; visitors will likely become frustrated when they cannot easily navigate to the area they are looking to focus on. Your blog should be organized so readers are able to home in on areas of interest.
So, to cut long story short there is one conclusion to make: dedicate time to making your blog attractive! That means relevant images, easy navigation, and clear organization throughout.