What emotions does an ad cause to you? Be honest, please. Your feelings may vary from extremely negative to delightedly positive. Let’s try to find a golden middle and see what an ad can do. Advertising is designed to shout at you, grabbing your attention in the BEST way (most clearly do not) in order for you to make a good association with the product or service on offer.
What is Google AdWords?
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. Google AdWords’ system is based partly on cookies and partly on keywords determined by advertisers. Google uses these characteristics to place advertising copy on pages where they think it might be relevant. Advertisers pay when users divert their browsing to click on the advertising copy. Partner websites receive a portion of the generated income.
The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline with a maximum of 30 characters, two text lines of 35 characters each, and a display URL of 40 characters. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB).
The Major Benefits of Google Adwords
You may not even notice banner ads anymore. As an Internet-savvy society, we have learned to filter them out. There is also banner filtering software available because banner ads can be very annoying, and that could harm your website readership. But Google Adwords is different:
- Google Ads are less intrusive, so they don’t annoy people
- The content is RELATIVE, and therefore has more impact
- People trust Google Ads because people trust Google
- The payment model is generous and reliable
- It’s possible to make a healthy living from Google Ads
That last point is paramount. How do you make a living from Google Ads?
Well, with the right combination of traffic, content, and users, you can make thousands of dollars every single month.
Why Google AdWords?
Attract more customers.
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time.
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.
Types of Ads in Google
With text-based search ads, graphic display ads, YouTube video ads, or in-app mobile ads, you have plenty of ways to reach your target customer with AdWords.
1) Search Ads
Your ad appears next to search results on Google. Talk about good timing.
1 Create your search ad.
Building your first search ad can take just a few minutes. Start by writing an ad that tells people what you offer.
2 Locate your customers with keywords.
Next, choose the keywords that potential customers might search for on Google to find your business.
3 Set your search ads budget.
Set a daily budget, and your ad is ready to go live.
2) Display Ads
With text and banner ads across Gmail and a network of over two million websites and apps, your add can show up where your customers are.
Like an ad on Google Search, display ads include a headline, two lines of text, and a URL.
Show custom ads in Gmail so people can save, forward, and expand your ad in their inbox.
With images or rich media, these ads let you include customized layouts, interactive elements, animations, and more.
Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads you’re already running
1 Pick a format and create your ad.
Whether you’re making simple text ads or using images, with the ad gallery included in your account, it can take only minutes.
2 Decide where your ads will run.
Display ads allow you to create highly targeted campaigns based on what you know about your customers, such as interests or demographics.
3 Set your budget.
Decide how much you want to spend to reach your target audience, and start showing your ads to the people who will be most receptive.
3) Video Ads
Your business comes to life in front of new customers on youtube. It’s a uniques way to share your story.
1Get your ad live.
Once you create a video, you just need to set up a YouTube account and upload it. Then you can use AdWords to start your campaign on YouTube. Your video will appear before or next to related videos or in search results.
2 Choose where your ad will appear.
Whether you’re targeting sports fans, music lovers, or anyone else, you can choose your audience based on age, gender, location, interests, and more.
3 Decide how much you want to spend.
Set your budget and use YouTube’s Analytics tool to see what’s working.
Promote your app by running ads across the entire Google network – no design experience required.
1 Customize your ad.
Search for your Android or iOS app to see a custom ad preview using information pulled from the App Store or Play Store. Then, customize the text. You can also upload images and videos of your app.
2 Choose your budget.
Decide how much you’re willing to spend for each install (cost per install, or CPI) and set your daily budget.
3 Shift the hard work.
Launch your ad and get back to business. Google will automatically show it across Google Search, Play, YouTube, Gmail and more. Your ads, bids, and targeting are continually refined to deliver high-quality installs—all within your target CPI.
Earn Money from Google AdWords
1 Join any Affiliate Networks (Commission Junction, ShareASale, ClickBank, and so forth.)
The initial step to profiting on the web without a site is to join a few affiliate programs of any affiliate network.
Look at some of the top Affiliate Networks For Affiliate Marketing
Rakuten Affiliate Network
eBay Enterprise Affiliate Network
Commission Junction (generally known as CJ) is the most mainstream affiliate network and is the favored associate stage of Apple, Yahoo!, Dell, HP, AT&T, Western Union, Mint, and many other top-rated companies. You can join Commission Junction free as an advertiser.
2 Apply for different affiliate member programs in a specialty (e.g. Payday Loans, or Web hosting and so on.)
Just sign on to CJ Account Manger and explore “Get Links”. Now, you need to enter “payday loans” in the inquiry field and survey every one of the programs given there and apply for the one that has the optimum EPC (earning per click).
In case they deny your application then you can contact their associate group through CJ Mail or by sending an immediate email to their manager.
3 Promote the affiliate program that offers most extreme payout and with a decent reputation.
To make money with Google AdWords, “PaydayLoans Pay Big” is a good choice, it is an affiliate program as it offers great commission and encouraging EPC. That is not all; they also offer commissions for new and in addition past clients.
- Additionally, they let you find three of the top converting payday loans, which mean with the help of a single application, you will get the access to more projects and alternatives.
- When you join any affiliate program, you will get the associated connections from CJ that you need to advance and promote by different means – Google AdWords, Banner Ads, Microsoft adCenter, Blogs, Text Link Ads, and so forth.
4 Set up your Google AdWords Account
To set up your AdWords account, you need to go to Google AdWords and click on ‘Start Now’.
Now, you should enter your email id (it would be better if you use a Gmail account) and home/landing page URL for opening your AdWords account.
After this, you are ready to set up your first AdWords campaign.
5 Start your Google AdWords Campaign
Start your promotion campaigns by making advertisements and the correct keywords (utilize long tail keywords)
To start your first Google AdWords Campaign, you need to follow below-given steps
- First of all, you need to choose your target locations, devices, and networks
- Then you need to choose your budget/day and the maximum cost per click you want to pay
- Now, you can create your Ads
- Once you do this, you need to select keywords that match your ads to your potential clients
- Finally, you need to enter your billing information
6 Your advertisements show up on real pay per click Web Search Engines like Google, Yahoo, and Bing.
When you begin your AdWords Campaign and make your advertisements, Google’s bots will audit the promotions and will favor or deny in minutes.
On the off chance that your campaign is endorsed, then your advertisement will show up on Google’s SERPs.
7 Potential clients click on your advertisement and finish a lead/deal.
Clients look for keywords (identified with payday loans) that you have chosen and your promotion will appear to them.
They click on your advertisement and it drives them to the advertiser’s site where they may apply for payday loan.
8 Get Ready to Earn Commission
You will learn how to earn from Google AdWords, as you will earn the commission by means of your affiliate network that ensures the lead/deal.
When the advertiser affirms the payday credit application proposed by the client, you get a commission. A large portion of the payday loan affiliate programs pays just for endorsed payday-loans.
However, there are others as well which pay for leads also. It implies you get paid regardless of the possibility that the credit application is denied.
Never stop improving.
Measure your ads’ results and figure out which audiences are most receptive. Whether you’re looking to increase sales or get more calls, AdWords helps you measure campaign performance so you can make adjustments and meet your objectives.