The article first time appeared on Europe IT Outsourcing.
Social media marketing is defined as the process of gaining traffic or attention through social media sites. It is a form of internet marketing which implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.
Why is social media marketing needed for the business?
The reason for using social media for marketing is that it can permit small business looking to further their reach to more customers. In general, customers interact with brands through social media, consequently, having a strong social media marketing plan and presence on the web is the key to attracting customers and making them interested in the brand products or services. On the condition that this marketing strategy is implemented correctly, marketing with social media can bring remarkable success to the business.
What is more, social networking allows individuals, businesses, and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Outsourcing social media marketing services can be a big boost to your business.
How can social media marketing be useful?
Social media marketing helps with achieving a number of goals, such as increasing website traffic, building conversions, raising brand awareness, creating a brand identity and positive brand association, improving communication and interaction with the audiences.
To use social media effectively, a company should learn how to allow customers and Internet users to post user-generated content (such as online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy. The function intended for social networking sites is transferring information flows.
The biggest Internet’s benefit is that it gives all the possibilities to reach billions across the globe, and this has given an online word of mouth a powerful voice and far reach. The ability to change rapidly buying patterns and product or service acquisition and activity to a growing number of consumers is defined as an influence network. Social networking sites and blogs allow followers to share comments made by others about a product being promoted, which occurs quite frequently on some social media sites. By repeating the message, the user’s connections are able to see the message, therefore reaching more people. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Social networking sites also include much information about what products and services prospective clients might be interested in. Through the use of new semantic analysis technologies, marketers can detect buying signals, such as content shared by people and questions posted online. An understanding of buying signals can help sales people target relevant prospects and marketers run micro-targeted campaigns. To integrate social networks into their marketing strategies, companies have to develop a marketing model which traditionally includes the 6 steps.